Growth numbers in startups are always pretty deceiving. Here’s a list of things that sound impressive:
- Tripled in size in 30 months
- Doubling every 18 months
Here’s a thing that sounds (slightly) less impressive:
- 55% YoY Growth
- 3% Monthly Growth
Of course all of these are equivalent.
Meanwhile 0.2% daily growth will give you 100% Year over Year growth
I wrote a nifty little calculator to help figure out quick conversions between monthly growth and metrics like doubling rate, or yearly growth. Check it out!