Growth numbers in startups are always pretty deceiving. Here’s a list of things that sound impressive:

  • Tripled in size in 30 months
  • Doubling every 18 months

Here’s a thing that sounds (slightly) less impressive:

  • 55% YoY Growth
  • 3% Monthly Growth

Of course all of these are equivalent.

Meanwhile 0.2% daily growth will give you 100% Year over Year growth

I wrote a nifty little calculator to help figure out quick conversions between monthly growth and metrics like doubling rate, or yearly growth. Check it out!

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